Common Packaging Materials

Under the tensely competitive fashion market, packaging that matches the brand’s tone and appeals to customers will help brand build its presence. However, choosing suitable and eco-friendly packaging material not only can save the cost, but also can enhance product value and attract target customers.

This article will introduce some common paper-based packaging material and their characteristics. Let’s start!

Overview of Common Packaging Materials

Whiteboard Paper (Ivory Paper)

Whiteboard paper (ivory paper) is usually used for high-quality product packaging with a smooth surface, which is suitable for printing.

Pros

1. Excellent Printing Effect, upgrade the packaging grade.
2. Thick and Stiff, with high precision image and words.
3. Thick and Stiff, with high precision image and words.

Cons

1. Excellent Printing Effect, upgrade the packaging grade.

Weight: 200g, 220g, 250g (commonly use), 270g, 300g, etc.

Coated Paper (Art Paper)Kraft Paper

Coated and can print on both sides, double smooth, more soft than whiteboard paper, it can divide into A, B, C levels according to its quality.

Pros

1. Excellent surface coating,  suitable for complex printing
2. Excellent pringting effect,  varied layers with high degree of reproduction
3. Good flexiblity and Water-Resistance

Cons

1. Less environmentally friendly, it is more difficult to recycle
2. Hard folding and hygroscopic, not easy to store for a long time
3. High cost

Weight: 80g, 105g, 128g, 157g, 200g, 250g, 300g, etc.

Kraft Paper

Eco-friendly material with sturdy quality and natural texture on the surface, which is a prefect choice for natural styles and eco-conscious brands.

Pros

1. High tear and compression resistance
2. Environmentally friendly, recycable and easy to decompose

Cons

1. Slightly rough, only can present simple printing patterns.

Special Paper

A kind of premium paper manufactured through specialized processes such as texturing, coating, dyeing, etc. It encompasses a wide range of types, including iridescent paper and metallized paper, which place greater emphasis on the paper itself. It is much better for unique designs and high-end custom.

Pros

1. Various options for personalized design
2. Upgrade the unique of brands

Cons

1. Higher cost and complex production process

Weight: 125g, 250g, 270g, 320g, etc.

Recommended Materials for Different Packaging

Paper Tag

Whiteboard paper and Special paper are often used.

Shopping Bags

Whiteboard paper, Kraft paper, and Art paper are used commonly.

Soft Box

Whiteboard paper and Special paper are often used.

Hard Box

Whiteboard paper, Art paper and Special paper are perfect for high-end gift packaging for their quality.

Stories time

Starbucks is a symbol brand voted themselves to sustainable development and environmental protection. Kraft paper, of course, being the top choice for starbucks to choose, which show the brand’s environmental protection concept and reduce costs. The packaging fits their product positioning perfectly.

The packaging has taken very simple printing process, just printed its big logo, which highlighting the brand itself and grab consumers’ attention